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Ryanair dominated the new routes race. In 2016, the European budget airline launched 200 new routes. Thats double the next runners up, easyJet and Wizz Air , which launched 106 and 100 flights respectively. PilotSAAM (@PilotSAAM) November 15, 2016 In fact, of all the new routes developed last year, most were by European airlines. Of the top 20 airlines who spread new lines last year, 13 were based in Europe. However, the new routes themselves were mostly to the U.S. Last year, 916 new flights began operating to American airports, which is more than twice the runner up, Spain, who had 395 new flights. Over half of all cheapest flights to Paris from dublin aer lingus new routes started last year were completely new and not operated by any other carrier. The race to keep developing new routes will continue this year.
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cwt created and filmed Airline between 1999 and 2007 and help to make easyJet a household name. EasyJets early marketing strategy consisted of no more than its telephone booking number painted onto the side of its aircraft. Luton based easyJet is no exception having just posted pre-tax losses of £153m, up from £79m a year earlier, for the 6 months to 31st March. Although the series did not always portray easyJet in a good light it did much to promote the airline in this time. One way that easyJet maximised exposure in the early days was by allowing a TV series to be made which reflected the day to day running of the airline. This loss of profits was also exasperated by the freezing temperatures during the winter and the impact of the Icelandic volcanic eruption. In order to build on this further the airline has recently announced the appointment of Peter Duffy as its Marketing Director. His depth and breadth will be invaluable and he has particular experience in customer insight and the use of BRM which will add real value to our business”.